product design services

Design Management

Below we list some of the design management services that mad photography and design can be called upon to provide. Please contact us with your project idea and we will discuss how we can be of assistance to you and your company.

Sustainability Consultation

mad photography and design can assist companies in evaluating the sustainability of products it currently offers or is thinking about offering. Materials used, manufacturing processes, product distribution, numbers of components, ease of diassassembly are just some of the aspects to consider when examining the economic, social, and environmental impacts of a product.

design process

Streamlining the design process your company follows can improve efficiency and reduce the development costs of bringing a product to market. Formalising the process makes the decision process easier and means that all involved parties are on the same page. All parties understand what steps need to be followed for successful product launch, and who is responsible at each stage. Ideas such as dealer consultations, concept reviews, go/no-go gates, prototyping should all fall in a logical sequence to reduce backtracking and duplication of effort.

Project Coordination

The design profession consists of individuals with a broad range of specialties. mad can seek out design professionals who have skills that we may not retain in-house and coordinate these specialists with our own design efforts and your company.

Market Validation

It is important to have an idea of the market in which you want to offer your product. What is the age group of your potential customers, what are they willing to spend, are they early adopters of new product concepts or do they prefer the tried and true ideas? These are all questions that should be asked and answered before committing to develop a product.

design brief

The project design brief can take several forms. What it does in essence is describes what the goals for the product are: aesthetics, methods of manufacture, user groups, target market, etc. It is the equivalent of a business plan for a product. The design brief is specific enough that it provides guidance in what the product will become, but does not dictate the final solution. The design brief is a living document be added to and modified as required through the project.

product design

• design management
• product development
• product photography